Home Brick Life Hardee’s Fast Food Restaurant Planned in Brick, First in N.J. Comeback

Hardee’s Fast Food Restaurant Planned in Brick, First in N.J. Comeback

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A Hardee's restaurant building. (Photo: CKE)
A Hardee’s restaurant building. (Photo: CKE)

The Hardee’s fast food restaurant chain has proposed the construction of a new location on Brick Boulevard, with its application before the township planning board set to be heard this week.

If approved, the restaurant will mark the first Hardee’s to be built in New Jersey since the company announced last year that it would return to the northeast U.S. after a nearly two decade-long absence. Owned by Carpinteria, Calif.-based CKE Restaurants, Hardee’s has over 2,000 locations nationwide.

The Brick location has been proposed for 55 Brick Boulevard, the same shopping center where the Stop ‘N Shop supermarket and Burlington Coat Factory stores are located. John Hanrahan, an engineer on the project, told the township planning board in an initial hearing this summer that the restaurant will be constructed at a vacant pad site just south of the jug handle in the shopping center’s parking lot and feature a drive-through lane.

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The site where the restaurant has been proposed was approved in 2009 for a fast food restaurant and drive-through. Bay Harbor Shopping Center, the formal name of the Stop ‘N Shop plaza, has elected to complete the 2009 approval process, Hanrahan said.

On a preliminary basis, the restaurant would be open between 6 a.m. and 11 p.m., with the potential for the hours to be expanded if the restaurant is successful, according to Anthony Gomez, an operations expert with Hardee’s who submitted testimony to the planning board. The restaurant would hire between 40 and 50 employees who would work in shifts of seven to 10 hours. The restaurant would receive two food deliveries each week plus two bun deliveries.

Hardee’s, mainly known for its hamburgers, would be open for breakfast, lunch and dinner at the proposed Brick location. At the initial hearing, some planning board members and neighboring residents voiced concerns over the traffic the restaurant may bring to the area, especially with its proposed location adjacent to the jug handle.

Karl Penke, a traffic consultant, testified that about 60 percent of the restaurant’s traffic would enter the restaurant area from Brick Boulevard itself, with the rest being divided up between Hooper Avenue, which runs behind the shopping center, and customers who were already in the shopping center at another business. Cars will be able to access the restaurant directly from the jug handle lane itself.

The restaurant chain, which is being represented by state Sen. Bob Smith (D-Middlesex), who is also a private attorney, will be back before the planning board this Wednesday, Oct. 8. Additional testimony on the traffic issue is expected, along with a discussion on whether Hardee’s can use a catalytic converter rather than a scrubber to control cooking odor.

At the initial hearing, Hardee’s representatives said their restaurants do not use scrubbers, which are normally required in Brick, and favor the catalytic converter technology. Township officials said they would compare the two technologies to see if the catalytic converter would be compliant with existing ordinances.

The meeting, which takes place at the township municipal complex on Chambers Bridge Road, is scheduled to begin at 7 p.m.


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  • Nellieemd

    I’m starting to think the Brick is one HUGE FOOD COURT! Home of the fast food!! Agree?

  • j.jones

    Wow another fast food burger place just what we need thats amazing that council keeps letting more new places with all the vacant places in town ..

    • Joseph Woolston Brick

      The problem is that it costs less to take down trees than it does to demolish an existing building. there are so many abandoned gas stations and other retail spaces that went out of business and the lots are available, But nobody wants to spend the cash on the demolition and as for the closed gas stations, not only would the new tenants have to demolish the station but also clean up any environmental issues that may be present with the underground tanks and nobody, but nobody wants that expense.

      • j.jones

        Hey Joe shouldn’t past business have some responsibility to demolish the building they vacate ??Maybe it should be in there contract maybe they would try harder to make business work than walk away ??

      • Joseph Woolston Brick

        You would think so, but I had a friend purchase a business in Point Boro, he had no clue there were tanks under the parking lot, the old owner didn’t tell him and after the sale was finished and he started to convert the space to his needs, he received a notice saying that until he removed the old tanks, he couldn’t open. A royal court fight ensued and he ended up having to remove the tanks at his own expense. I thought that the original owner should be responsible but didn’t turn out that way. Talk about buyer beware.

      • j.jones

        Thats terrible it is a shame not many open areas to build anymore and sections of big box stores are getting eaten up whats next Oh I forgot the foodtown eye sore that no one wants to take blame for I put the blame on both side of our wonderful political party’s .Maybe they should never get into the real estate business ever again cause its all way’s a hit on the tax payers..

      • Joseph Woolston Brick

        Being a very long time resident of Brick, I can fill you in on the Foodtown debacle. One of our illustrious mayors had helped Loews be built in Brick, when Home Depot decided they wanted to obtain the Foodtown lot and build a store there, the powers that be went into full protection mode as if that happened Loews would have been surrounded by Home Depot to both the north and the south on 70 and that couldn’t happen, not with all the work and God knows what else exchanged hands to get Loews in here and that was being threatened, so Brick bought the Foodtown lot with all kinds of promises to build things like a pool or senior center or a recreation center, but those in the know, knew the real truth behind the acquisition. To protect Loews it was basically a very expensive Chess game to which Brick put Home Depot into check but for not very long. When Costco decided to move, Home Depot made it’s move and we were left holding the bag. By that time, the mayor that had arranged all this was out of commission and even if he wasn’t and wanted to protect Loews again, how could he? People would not have stood for the town to purchase Costco with the promise yet again to make it a community center, the funny part is, the Costco building would have made a GREAT community center! So that’s the story of how Brick ended up with the Foodtown property, for me the only thing that should be done with it, is turned into park, a small easy one that would take advantage of the water that surrounds the property.

      • j.jones

        Hey Joe i do like the park idea that would make a lot of sense thats why it will never happen in this town..I also like the idea of a small banquet/motel /restaurant and the park could be used for pictures for weddings..Just my opinion ..But the bottom line is Brick should not ever get into the real estate business..Never works out for the tax payers and should sell what they have now to lower the taxes in town ..

      • Joseph Woolston Brick

        Before Rt 70 was widened it was one lane in each direction, there was no problem getting in or out of the Foodtown lot, you simply made a left or a right, right in front of the property. After Rt 70 was widened a divider installed and lights and a half assed jug handle was put it, getting into the property became a real problem and every single retail store or regular business went out of business because of the difficulty getting onto the property. There is also water surrounding the property and a very high water table under the property. So there’s a bunch of problems right there, then can you imagine what the noise from RT 70 in that motel/hotel would be like? They would have to name it the Ambien Inn cause that’s what you would have to take to sleep there. I even heard of plans for “luxury condos” to be built there as well, what a joke that would be, the noise and vibrations from RT 70 is not what I call a “luxury item” I would want in a place to live. Besides “luxury condos” is usually political speak for Section 8 housing. Nope a simple park, saving some green for future generations of Brick kids to me is the answer. Why does everything have to be a ratable in this town? The taxes never go down, if you built the tallest building on the planet in Brick with condos and shopping galore, the taxes would still not go down. The only way to get taxes to go down is to vote out the people that raised them in the first place.

      • Tom Fillius

        they built a roy rodgers instead which hardees has the franchise rights too

  • Joseph Woolston Brick

    There used to be a gas station there which was demolished. I think it’s a perfect space for Hardee’s as it’s not knocking down any more woods, just using a space that was once occupied. Good choice for the location.

  • TPfreedomfighter

    Just what Brick needs….ANOTHER burger joint to go with the 200 or so others…..

  • JJ

    I agree it is a good spot, but another fast food restaurant? Some one please a good restaurant for a change!

  • JerseyShoreLibertarian

    Interesting. If Hardees is ANYWHERE near as good as Carl’s Jr. (the sibling of Hardees on the west coast & south), then I’ll never go to McDonalds, Wendy’s or Burger King ever again. When I lived in CA, Carl’s Jr. was far, far better than any other fast food burger.

  • disqus_N3292TPQCr

    Daniel Nee writes like a 3rd grader.