Home Brick Life Location of First Local Whole Foods Market Revealed

Location of First Local Whole Foods Market Revealed

Whole Foods Market (Photo: Portal Abras/Flickr)
Whole Foods Market (Photo: Portal Abras/Flickr)

The location of a long-rumored Whole Foods supermarket in Wall Township has been revealed to be a popular gym.

The high-end supermarket chain will take the place of Brielle Sports Club in the Allaire Plaza shopping center, 1933 Route 35. Members of the of the gym were notified over the past week that their memberships would expire Dec. 31 and that Whole Foods would be taking over the lease of the storefront.

Allaire Plaza once housed a Pathmark supermarket which was shuttered in 2009 after A&P purchased Pathmark; an A&P supermarket is located across the street. The Pathmark space was eventually leased to Lowe’s Home Improvement, bringing into question where the rumored Whole Foods store would be located.


Mainardi Management Company, manager of Allaire Plaza, said in a statement that the Whole Foods store would occupy 40,000 square feet of space and had a likely opening date of “late 2015 or early 2016.”

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The Wall Township location is one of 21 new leases signed by Whole Foods in recent months. It will be the fifth specialty supermarket to open in Monmouth County and the first in close proximity to Ocean County, where no such supermarkets operate.

At one time, Brick officials were hoping a high-end supermarket chain would consider opening a location at the former Foodtown site on Route 70, however market analysts at the time said such a decision was unlikely due to income levels being lower in Ocean County compared to Monmouth, and a high senior citizen population in Brick that would be statistically less likely to patronize a specialty supermarket than a more affluent, younger demographic.

  • Jackke Friend

    we’re just not affluent enough. perhaps, their prices are over-inflated. mega corps never hav enough profit

  • Emma

    I’m a “senior citizen”, and I go up to Middletown to shop at Whole Foods. I will welcome the shorter trip to Wall. I also have much more money than I did when I was younger, so these so-called market analysts don’t know what they are talking about.

  • pogostick

    Trader Joe’s is another hipster, bean sprout store where you pay more and get less.The people in Wall will flock there. The fruits and vegetables look like they were made by sculptors. Everything is gourmet and speciality items. Aldi’s is more suited for low income areas. Shopping there is like your at a food yard sale in in someone‚Äôs basement.

  • Frank Rizzo

    Not too certain that locals will flock there beyond the Wall- Sea Girt elites. Things are over priced for the financial era we have been told to get used to by our Dear Leader.