Home Government Brick Looks to Sell New Liquor License for $500K

Brick Looks to Sell New Liquor License for $500K

A photo of a bar. (Credit: devopstom/ Flickr)
A photo of a bar. (Credit: devopstom/ Flickr)

The Brick Township Council on Tuesday will vote to decide whether the township should sell a new liquor license. The minimum bid on the license will be $500,000, a copy of a pending resolution on a meeting agenda states.

The license will be a consumption license, meaning it will be assigned to a restaurant which will sell alcoholic beverages. It is not a distribution license, the type used by retail liquor stores.

Under New Jersey’s unique liquor licensing laws, towns have the ability to sell a limited number of licenses, determined by population, at market prices. In Brick, the township’s highway frontage has caused prices to skyrocket, generating significant revenue for the municipal government, but making it more difficult for non-chain restaurants to afford a license.


Brick last sold a consumption license to Red Robin n 2014 for $550,000.

The council meeting begins at 7 p.m. Tuesday night in the township municipal complex on Chambers Bridge Road.

  • east coast resident

    Consumption license might not be a bad thing, if the restaurant promises to move at an existing building and renovate it, or tear it down and build a new one, instead of building on our rare empty land

  • ThatGuy

    It would be great if the State would create a new category of liquor license. One that’s designed more for a neighborhood pub/tavern. Make it close at midnight and have smaller occupancy limits, limit bands playing hours and the like. Price it for 100k, make the dream of owning a bar a actual possibility for regular people not just corporations.

    NJ needs a return to the local taverns where people actually hung out and got to know their neighbors. Now we only have the chain restaurants that over charge and under serve and rush you out the door.

    • J W

      I was thinking about the possibility of doing that with the old Herbertsville Deli the other day. I thought I might have enough to start on building a Herbertsville Tavern. Get a few partners and a credit line, ya know, like that. But half a million clams for the privilege to sell beer? That’s disgraceful. Nobody would ever recoup that investment selling $3-5 worth of beer at a time. Welcome to America, right? In New York you used to have to pay $1 million for a taxi cab license before Uber ruined that racket. At least they did something right.