An advertisement from Winding Rivera Village, Brick, N.J., circa 1978. (Source Unknown)
What a life!
Living a block or two from the Manasquan River, just up Herbertsville Road from the beach and boardwalk, and away from the stress of city life at an affordable price. In 1978, that’s what drew my grandmother to Brick.
Recently retired from a clothing store in Jersey City, she and her husband decided that frequent trips “down the Shore” just weren’t enough. After looking at Holiday City and some other locations, they saw an advertisement in the newspaper for a new senior development off Herbertsville Road – the street off which her family rented a home near the river every summer.
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Winding River Village was then in the planning stages. No one knows exactly who came up with its slogan, but the phrase “For the Vital Adult” lives on to the present day. My grandmother, who died 17 years ago last week, loved the place from day one. A tree and plaque in her honor is still located outside the community’s clubhouse.
There were five housing models, with starting prices ranging from $17,990 to $21,990. Monthly maintenance was $31. Property taxes were $45 per month, or $540 per year.
The grandmother of Brick Shorebeat Editor Daniel Nee, pictured a few weeks before she died in 1999, at Winding River Village, Brick, N.J. (Family Photo)
While going through items this week, my mother got a kick out of finding the original advertisement for Winding River Village, complete with my grandmother’s notes on costs and what was included. We thought you would as well, as a slice of Brick Township history and the origins of our township’s senior population.
Brick Life
The Other Shoe
