The QuickChek store at the intersection of Route 70 and Brick Boulevard opened Tuesday, with company officials saying the location is a “prototype store” that will serve as an example of the design of future locations the company opens.
Company officials told Shorebeat the “sleek open concept layout” features earth tone colors, cleaner sightlines and expansive aisles with spacious food stations, emphasizing an extensive selection of grab-and-go food and market items, fresh baked goods made in-store, and a large stand-alone soup station offering a daily rotation of freshly-prepared, never-frozen soups to customers.
The new store will be open 24 hours a day, the company said, and offer indoor seating counters with phone and laptop charging stations, plus free WiFi.
“We feel this new design provides a better showcase for our high-quality, great tasting fresh food and beverage menu items throughout our new stores as we continue to meet the ever-changing shopping and dining habits of today’s consumer,” said QuickChek CEO Dean Durling, in a statement.
Brick will be the first QuickChek store with the new design in Ocean County. The company introduced the new prototype in Monroe Township, Middlesex County, on Aug. 29.
The new food service menu includes QuickChek’s new locally-roasted coffee, which is now roasted in North Jersey, a wide variety of grocery and market items and “excellent customer service provided by locally hired team members,” the company says.
Amenities in the new store include no-fee ATMs, indoor seating for 10 people and outdoor seating for eight; 16 fueling stations and 49 parking spaces.
The new Brick Township store creates 50 new local jobs, the company said, including eight management positions. Each new QuickChek location typically generates approximately $1 million in tax revenues, adding to its positive impact on the local economy.
The new store will celebrate its grand opening by giving back to the community. QuickChek will donate $0.25 for every sub, sandwich and wrap sold in the store between Oct. 10 and Nov. 9, 2017 to the Brick Township Dragons baseball.
The store is also offering a number of grand opening discounts.