Brick Wawa to Expand, Build Gas Station; Competitor to Build at Jersey Paddler Lot

The Wawa store at the corner of Burnt Tavern and Lanes Mill roads in Brick, N.J. (Photo: Daniel Nee)

One of the original Wawa convenience stores in Ocean County, located at the corner of Lanes Mill and Burnt Tavern roads in Brick, will soon be expanded to one of the area’s most modern. Meanwhile, the ever-popular chain will become part of a more crowded market in Brick from a Baltimore-based competitor.

Wawa has purchased a plot of land next to its store and will soon embark on a project to modernize the retail location and add a gas station to its south – just beside the new entrance to the Garden State Parkway.

“They acquired adjoining property and are adding gas pump islands and canopy,” said Mike Fowler, Brick Township Planner.

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Fowler said a hearing date for the improvements to the store has yet to be determined.

Brick’s four Wawas (plus another location just a few blocks outside town in the Normandy Beach section) will be facing the same competitor that has begun opening locations across South Jersey.

Royal Farms, a Baltimore-based chain that directly competes with Wawa, is planning to open a location at the former Jersey Paddler kayak store on Route 70. Like Wawa – and its North Jersey competitor QuickChek – Royal Farms stores have touchscreen ordering menus and fresh food, most notably fried chicken and grilled chicken sandwiches made on premises.

A Royal Farms store in Virginia. (By Idawriter, CC BY-SA 3.0)

The future Royal Farms location in Brick is planning to have canopies and fuel pumps, Fowler said, though no additional development is being proposed for the plot of land besides the Royal Farms location.

The Royal Farms application has also yet to be scheduled for a hearing before the zoning or planning board.