A Royal Farms store in Virginia. (By Idawriter, CC BY-SA 3.0)
A convenience store chain that is aiming to compete with Wawa and Quick Chek in the South Jersey market will propose its first location in Brick to the planning board next week.
Royal Farms, based in Baltimore, will seek approval for a conditional use variance and final site plan for the location at the intersection of routes 70 and 88. The initial planning board filing did not detail whether the company is seeking to demolish the Jersey Paddler store, which currently occupies the site, or renovate it. Township officials, however, have said Royal Farms will seek to operate a convenience store and gas station on the property.
The hearing will be held Sept. 12 at 7 p.m. at Civic Plaza, 270 Chambers Bridge Road.
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Royal Farms stores feature touchscreen ordering menus and fresh food, most notably fried chicken and grilled chicken sandwiches made on premises. The chain is operating several stores in the southern half of the state and is expanding its footprint. Brick is home to four Wawa stores and one Quick Chek store – its two main competitors.
The future Royal Farms location in Brick is planning to have canopies and fuel pumps, former township planner Michael Fowler previously said, though no additional development is being proposed for the plot of land besides the store itself.
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