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‘Buy in Brick’ By the Numbers: More Than $1.1M In Sales Over the Past Year

Buy in Brick Card

Buy in Brick Card

More than $1 million has passed between customers and merchants utilizing the Buy in Brick program, officials said at Tuesday night’s township council meeting.

Buy in Brick is a program wherein businesses agree to take a percentage of each sale and apply it to a customer’s property tax account as a credit. The aim of the program is to send more customers to businesses within the township by offering them an incentive to do so. The program is optional, but open to all businesses in town.

Over the past year, 18,855 transactions totaling $1,162,514 were passed through the Buy in Brick system, which utilizes a membership card.

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“We have over 6,000 families enrolled,” said Councilwoman Heather deJong, including both homeowners and renters.

The transactions generated $67,603 that was credited to residents’ tax bills.

“The program is doing very, very well,” said deJong. “It’s usually mom-and-pop stores that come into the program; the big box stores often have trouble putting it into their point-of-sale infrastructure.”

With some recent additions, 71 businesses participate in the program. A list of those businesses, and information on how to obtain the free membership cards, can be found on the township’s website.

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