Plans for the upcoming Lidl store in Brick Township, as presented to the township planning board, June 24, 2020.
Plans for the upcoming Lidl store in Brick Township, as presented to the township planning board, June 24, 2020.

Brick Township’s newest supermarket will open Dec. 9, the company told Shorebeat Thursday.

Lidl, the German discount grocery chain, will open its Brick location in the Riverwalk shopping center, at the corner of Brick Boulevard and Hooper Avenue, at 8 a.m. after a ribbon-cutting ceremony. The store will operate from 8 a.m. to 9 p.m. seven days per week. The Brick location will be Lidl’s 14th store in New Jersey.

“We are beyond thrilled that Lidl is opening a store in Brick Township,” said Brick Township Mayor John G. Ducey. “Lidl has a great reputation for having quality products, exceptional customer service and great prices. These are some of the reasons that so many residents have expressed to me their desire to have a Lidl in Brick Township. I am confident that our community will embrace this new store and make the Brick Township Lidl a success.”


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At the Brick grand opening, the company said, customers will be able to take advantage of “get-them-while-you-can” grand opening special offers at the new store. The first 100 customers will be presented with a special gift card ranging from $5 to $100 each. Shoppers can enter to win a $500 Lidl gift card, and take advantage of special giveaways.

Lidl will be taking over about 24,000 square feet of the Riverwalk plaza. It will be located in the space that once housed the Cost Cutters chain, which vacated the property more than a decade ago. The space has been mainly vacant ever since, leading Lidl to put significant work into its interior, including upgrading electrical interfaces and adding some aesthetic designs to the roof area. It received planning board approval over the summer.

As expected, the new store will be subject to sanitary and social distancing guidelines, detailed at the Lidl website.

Lidl operates around 11,200 stores and is active in 32 countries, employing more than 310,000 employees globally.